was created in 2001 as a controversial interdisciplinary
project of non-permanent architecture. Its business
structure permits it to play in a real space of
the global market. Its focus, however, is not
on commercial elements but on utopian order.
ESpHeM offers a new concept of housing whose characteristics
contradict the basic market principles of security,
comfort, durability, resistance and permanence.
To accomplish this, it uses forms and elements
directly related to the industrial
production: structures consisting of portable
packaging, “do it yourself” folding
process, publicity campaigns and slogans.
All of these appropriations create a scenography
of rootlessness which leads us to question –firstly-
the many pseudo values which characterize society’s
global market (the concept of happiness is substituted
for comfort, peace for stability, contemplation
for spectacle: being for having). Secondly they
leads us to consider the ephemeral and, up to
certain point, the foreign aspects of our habitats.
These strategies, however, do not pretend to solve
the housing crisis through the application of
its prototypes. This would be a frivolous pretension
and would indicate a total ignorance of the problem
as related to the third or fourth world.
ESpHeM also does not pretend to reject the institutions
on which the market is based. On the contrary,
it proposes the use of its structures and processes,
from within the system, as the only efficient
method of social intervention.