ESpHeM was created in 2001 as a controversial interdisciplinary project of non-permanent architecture. Its business structure permits it to play in a real space of the global market. Its focus, however, is not on commercial elements but on utopian order.

ESpHeM offers a new concept of housing whose characteristics contradict the basic market principles of security, comfort, durability, resistance and permanence. To accomplish this, it uses forms and elements directly related to the industrial


production: structures consisting of portable packaging, “do it yourself” folding process, publicity campaigns and slogans.

All of these appropriations create a scenography of rootlessness which leads us to question –firstly- the many pseudo values which characterize society’s global market (the concept of happiness is substituted for comfort, peace for stability, contemplation for spectacle: being for having). Secondly they leads us to consider the ephemeral and, up to certain point, the foreign aspects of our habitats.

These strategies, however, do not pretend to solve the housing crisis through the application of its prototypes. This would be a frivolous pretension and would indicate a total ignorance of the problem as related to the third or fourth world.

ESpHeM also does not pretend to reject the institutions on which the market is based. On the contrary, it proposes the use of its structures and processes, from within the system, as the only efficient method of social intervention.

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